Brand Consultant + Conceptual Designer
I create cohesive, authentic brand experiences and design captivating visuals. I'm a storyteller and problem-solver passionate about content experiences that teach and inspire.
My diverse interests drive me to simplify complex concepts and deliver customized solutions for a wide range of clients.
Visuals + Concepts
MONOGRAPH
"Obsolete"
Found obsolete objects. Pictures taken with library book scanner. Text from found calendar. Monograph entitled Townie about the city of San Marcos.
EBOOK
"5 Capacity Drivers"
Bridging the gap between general brand awareness and basic product capabilities.
Concept, design and illustration of marketing collaterals. Full Ebook can be found here.
MONOGRAPH
"Manual"
Hand-bound book exploring the relationship between 3 film photographer's work and their homes.
CONCEPTUAL ADVERTISING
B2B Social Good
Ad copy + art direction of photographs of real employees.
Ad design of free demo/trial promotion.
PHOTOGRAPHY
Portrait Series
These portraits were taken with a medium format TLR, a Yashicamat 124-G. The negatives were scanned and minor color corrections made. All photos taken in and around Austin, TX.
MAGAZINE
Untitled
Photograph by Woody Welch
Original artwork collage
A conceptual magazine exploring the tension between digital and physical spaces.
DIGITAL ADVERTISING
B2B Social Good: Funder Decision Factors
Social ads + digital ads. Visuals based on well-performing past ads.
MONOGRAPH
Sooner or Later, Over and Over
Part photo essay, part autobiography.
Designed, printed and bound by me.
My own writing and photography.
Brand Experiences
Product photogaphy
Social profile image
Postcard
BRANDING
Mala Charms
Signage + booth curation
Founder + CEO of jewelery business
DIGITAL EXPERIENCE + INTERACTIVITY
Evaluating your Social Good Tech
Fillable PDF workbook plus webinar rolled into one content kit focusing on evaluating your technology. Rebranded version below.
Design and redesign of interactive content (fillable worksheet) as part of the full content experience, which can be found here.
DIGITAL EXPERIENCE
Reporting Best Practices
eBook, webinar slides
BRANDING
Logo Design
Logos: Mala Charms, Bonterra Impact Award, Canceled podcast, Various Giving Day logos, NGPVAN Academy. Evergreen Chai packaging design and Mala Charms packaging: embodiment ritual balms.
BRANDING
Logo first sketch
Commissioned Illustrations by Brendan Keifer, comic artist.
Final label, gold foil embossed
Harvest Bitters
BRANDING
Large banners for in-person nonprofit conference. This was the first time the Bonterra brand was introduced to the market and my design was chosen.
Bonterra
Business card design
DIGITAL ADVERTISING
B2B Social Media Visual System
Using existing branding to create an updated visual system for social media. Flexibility and strict standards combined to create a system that works long term for HID.
Strategy
CULTURE CHANGE
Internal Brand Advocacy Plan
How to change the culture of your organization. Brainmap and development of OKRs.
OKRs
Objective: Make a noticeable shift in our company culture.
Key Result 1: eNPS score↑3 pts
Key Result 2: Employee retention % ↑
Key Result 3: Brand advocacy + social sharing score ↑
CAMPAIGN PLANNING
Interactive content, integrated marketing
Campaign planning and organization.
Content ideation, getting the whole team on the same page.
Transferring big-picture work into project management software.
BUYER'S JOURNEY
Different experiences for different buyers
Types of buyer
Modified funnels
Passion projects
medium format photography
quilting, sewing, high craft
spreadsheets!
in my spare time!
terrariums + aquascaping
Central Texas Edible Plants database
Testimonials
"She plays a critical part in ensuring our brand and presence in the market is authentic to who we are...[She is] not just someone with great talent, but someone who truly understands who we are as an organization, what our customers care about, and how to bring those two things together."
Winner of Mission-Minded Award (Social Solutions)
"Hannah is artistically and creatively gifted. She also has strong proficiency in technology and process. Hannah combines these strengths to design a customer-centric experience that delights."
Kim Phipps, Bonterra
"Her get-it-done spirit, computer and editing skills came in handy, but it was her eye for curating our portfolios and attention to creative details that proved most valuable."
Woody Welch, Professional Photogapher
Hannah Bentley
Let's work together!
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EMAIL
Hannah C Bentley copyright 2023 austin, tx