Visuals, Experience + Strategy

Hannah Bentley

Welcome to my world

Strategic ideator obsessed with solving problems and creating cohesive, authentic, valuable brand experiences.

Visuals + Concepts

MONOGRAPH

"Obsolete"

Found obsolete objects. Pictures taken with library book scanner. Text from found calendar. Monograph entitled Townie about the city of San Marcos.

EBOOK

"5 Capacity Drivers"

Bridging the gap between general brand awareness and basic product capabilities.

Concept, design and illustration of marketing collaterals. Full Ebook can be found here.

MONOGRAPH

"Manual"

Hand-bound book exploring the relationship between 3 film photographer's work and their homes.

CONCEPTUAL ADVERTISING

B2B Social Good

Copy, art direction of photographs of real employees.

Ad design of free demo/trial promotion.

PHOTOGRAPHY

Portrait Series

These portraits were taken with a medium format TLR, a Yashicamat 124-G. The negatives were scanned and minor color corrections made. All photos taken in and around Austin, TX.

MAGAZINE

Untitled

Photograph by Woody Welch

Original artwork collage

A conceptual magazine exploring the tension between digital and physical spaces.

DIGITAL ADVERTISING

B2B Social Good: Funder Decision Factors

Social ads + digital ads. Visuals based on well-performing past ads.

MONOGRAPH

Sooner or Later, Over and Over

Designed, printed and bound by me.

My own writing and photography.

Part photo essay, part autobiography.

Brand Experience

BRANDING

Mala Charms

Social profile image

Product photogaphy

Signage + booth curation

Postcard

Founder + CEO of jewelery business

DIGITAL EXPERIENCE + INTERACTIVITY

Evaluating your Social Good Technology

Fillable PDF workbook plus webinar rolled into one content kit focusing on evaluating your technology. Rebranded version below.

Design and redesign of interactive content (fillable worksheet) as part of the full content experience, which can be found here.

DIGITAL EXPERIENCE

Reporting Best Practices

eBook, webinar slides

BRANDING

Logo Design

Logos: Mala Charms, Bonterra Impact Award, Canceled podcast, Various Giving Day logos, NGPVAN Academy.

Evergreen Chai packaging design and Mala Charms packaging: embodiment ritual balms.

BRANDING

Harvest Bitters

Logo first sketch

Commissioned Illustrations by Brendan Keifer, comic artist.

Final label, gold foil embossed

BRANDING

Bonterra

Large banners for in-person nonprofit conference. This was the first time the Bonterra brand was introduced to the market and my design was chosen.

Business card design

Strategy

CULTURE CHANGE

Internal Brand Advocacy Plan

How to change the culture of your organization. Brainmap and development of OKRs.

OKRs


Objective: Make a noticeable shift in our company culture.



Key Result 1: eNPS score↑3 pts

Key Result 2: Employee retention % ↑

Key Result 3: Brand advocacy + social sharing score ↑

CAMPAIGN PLANNING

Interactive content, integrated marketing

Campaign planning and organization.

Content ideation, getting the whole team on the same page.

Transferring big-picture work into project management software.

BUYER'S JOURNEY

Different experiences for different buyers

Types of buyer

Modified funnels

Passion projects

medium format photography

quilting, sewing, high craft

spreadsheets!

in my spare time!

terrariums + aquascaping

Central Texas Edible Plants database

Testimonials

"She plays a critical part in ensuring our brand and presence in the market is authentic to who we are...[She is] not just someone with great talent, but someone who truly understands who we are as an organization, what our customers care about, and how to bring those two things together."

Winner of Mission-Minded Award (Social Solutions)

"Hannah is artistically and creatively gifted. She also has strong proficiency in technology and process. Hannah combines these strengths to design a customer-centric experience that delights."


Kim Phipps, Bonterra

"Her get-it-done spirit, computer and editing skills came in handy, but it was her eye for curating our portfolios and attention to creative details that proved most valuable."

Woody Welch, Professional Photogapher

Hannah Bentley

Let's work together

LINKEDIN

RESUME

EMAIL